Unbeatable - age diversity rocks! - Media!House direct

Unbeatable - age diversity rocks!

A team structure that benefits everyone

“Diversity” is more than just a term in our modern world that refers to the differences between people. Diversity is an attitude that permeates the core of our society and our working world.   “Age diversity” or age variety refers to the coming together of different age groups. But much more important is the resulting combination of unique mindsets and life experiences. We all benefit from this – our agency, our team, our clients. Why is that the case?   We have GenerationZ and Silversurfer working shoulder to shoulder. A team structure that has grown since the agency was founded. We are particularly proud of this. The employees who are no longer youngsters have been with us for more than 20 years. Due to their age, each individual team member brings different perspectives and skills that enable us to develop a broad spectrum of creative ideas and direct marketing solutions.   In concrete terms, this means

1. tradition and innovation

The combination of young team members and experienced colleagues creates a unique blend of creativity and expertise. Our young colleagues bring fresh ideas, innovative approaches and a natural affinity for the latest trends. On the other hand, our experienced employees stand for in-depth industry knowledge, proven strategies and an understanding of changing customer needs.

2. understanding target groups Understanding the different target groups of our customers is something that every single team member can do. However, it is clear that the closer they are to the age of the target group they are trying to reach, the easier and more realistic it is to get a feel for what makes them tick. The result is targeted and effective campaigns that not only resonate with our clients’ target groups, but also work.

3. trust

Good business relationships thrive on trust. This trust can grow with the duration of the cooperation. Trust must be earned. Trust is based on reciprocity. Our colleagues, who have been in the marketing industry for a long time, have access to a large network of service providers, experts and industry insiders whom we trust and who trust us. Ultimately, everyone benefits from this: ourselves and our customers!

4. exchange of knowledge Each team member brings different skills to the table, partly due to their age. That’s why it’s so important for us to exchange ideas with each other, as this is the only way we can learn from and inspire each other. Knowledge and experience meet technical innovation and a breath of fresh air. For us as a 360° agency, this is valuable potential for developing direct marketing campaigns with an all-round view.

Our team structure is also a sustainable model for us. We ensure the success of our agency by passing on knowledge, contacts and experience that have grown over time to our youngsters. This is the only way we can continue to develop targeted direct marketing campaigns and tailor-made solutions in the next decade, securing our position as a reliable partner for our clients.

Conclusion: We need them all, the “old” hands and the young talents – today and always.

Our team