Out of home
The term out of home (OoH) stands for all advertising measures in public spaces and can be equated with the term “outdoor advertising”.
Out of home advertising is extremely diverse. In particular, a distinction is made between
Digital out of home media manage to combine the size of posters with the movement of TV and the dynamics of online, e.g. geo-based mobile ads. By using web links, beacons or QR codes, direct traffic can be generated for your own website or webshop.
The targeted control of content makes it possible to address different target groups depending on the occasion, time and location.
Media!House direct plans your out of home campaign in an efficient and targeted manner, using all forms of advertising and formats suitable for your target group.
Digital out of home marketing in particular offers a wide range of new options for generating web traffic and response: personalized advertising messages, augmented reality, geo-targeting, passer-by tracking, QR codes.
Test your advertising message locally – and if successful, roll it out regionally and nationally.
With a targeted, locally targeted out of home campaign, you can address your stationary competitors’ customers and win them over!
Examples: As an online pharmacy, you advertise in a previously defined radius of stationary pharmacies; as an online mail order company for DIY products, you advertise locally in the vicinity of large DIY stores.
Have you become curious? – Then get in touch with us now! We look forward to talking to you.