The basis for every successful new customer acquisition is consistent campaign-planning. Media!House direct guides you to success in 6 steps.
The basis is a clear definition of your campaign goal: Should new customers be generated directly? Or do you want to increase your newsletter distribution list? – Define your concrete goals together with us at the beginning of the planning.
In the second step, it is important to identify your target group. Sociodemographic and psychographic characteristics as well as the behavior of your target group are important for the further planning of your campaign. Especially for the selection of advertising channels.
The third step is to find a media mix optimized for your goals and target group. We recommend the appropriate advertising channels, select the relevant advertising media segments, and recommend the most responsive advertising media.
Whether cross-media, only offline or only online – benefit from our more than 20 years of response experience in all advertising channels!
It often makes sense to start with a test campaign in order to check key success parameters. In the fourth step, we therefore develop a meaningful test matrix that includes, in particular, offer tests, price tests, creative tests, and concept tests. Based on these results, we can then make optimal use of your budget in the full run.
The use of the right advertising media is also essential for the success of a campaign. Ads or inserts, postal mailings or direct mail, stand-alone email or social media posts – in the fifth step, we also recommend the optimal use of advertising media for your campaign.
For us, campaign-planning also includes a responsefore-cast for the individual advertising channels and media. Benefit from our more than 20 years of response experience in all advertising channels! In the sixth step, we can optimize your campaign for your CpX even before the launch and thus ensure the greatest possible success.
Have you become curious? – Then get in touch with us now! We look forward to the dialogue with you.