Campaign-management at Media!House direct includes, in addition to the entire implementation of the approved action planning, in particular the optimisation of the ongoing campaign as well as the final analysis.
Once the planning has been completed, the exciting phase of implementation begins. We
Optionally, we support you with the conception, creation and production of all necessary advertising media – whether advertisement, insert, TV spot, mailing or social media post.
As far as possible, we optimize your media plan while the campaign is still running. This is particularly possible for all online measures. Your TV campaign will also be optimised on an ongoing basis, so that we can ensure optimal budget allocation.
Media!House direct continuously reviews not only the media plan and the advertising media used, but also in particular the efficiency of the advertising media used. Weak performing advertising media are optimised as far as possible or removed from the campaign altogether.
After completion of the campaign, a systematic success and quality control is carried out based on the targets and key performance indicators (KPIs) defined in advance. As your external consultant, we have the experience of other companies and industries to objectively assess and analyze your campaign.
Each completed campaign provides valuable insights that help in the optimised planning of the next campaign. Direct marketing thrives on constant testing and optimisation – Media!House direct consistently implements these learnings in follow-up campaigns!
Have you become curious? – Then get in touch with us now! We look forward to the dialogue with you.