That’s why we’re going for a new look
Change is just as much a part of marketing as consistency. Markets evolve, expectations shift, and companies grow with their challenges. For us, 2025 was
We know what matters: a clear process and results that count. That’s why we first understand your goals, develop tailor-made solutions, and deliver measurable results. These are the three steps of our collaboration:
Our consulting begins with a thorough analysis of your target audience and market conditions. In a detailed conversation, we capture your vision, mindset, and goals. We use this foundation to develop a tailor-made strategy for your customer acquisition — both online and offline.
Develop
Based on this analysis, we develop structured campaigns with clear objectives and measurable KPIs. Every marketing measure is strategically considered, precisely planned, and optimally aligned with your target audience.
Achieve
Our campaign management ensures that your initiatives don’t just launch, but are continuously monitored and optimized. From implementation to evaluation, we handle all steps — for scalable results and sustainable growth.
Individually tailored to your products and goals — for sustainable success.
Rely on existing, data protection-compliant address lists for your customer acquisition — advertising directly in your target audience’s inbox.
One of the most attention-grabbing advertising formats in the direct marketing mix: inserts in packages or newspapers and magazines are perceived in a comfortable, home environment — perfect for your sales and responses.
Long-term advertising campaigns on order confirmation pages of well-known companies continuously generate new leads and customers. And on a performance-based model!
Reach not only attention for your product, but also high-quality new customers with response-strong advertising media and optimal ad placements.
Harness the power of influencers to position your brand effectively. Using data-driven strategies, we plan and manage campaigns that efficiently reach your target audience and deliver measurable results.
Benefit from the various facets of audio marketing for reach- and sales-driven campaigns. Especially also for local activations and to increase your web traffic.
From strategy to success — discover for yourself how we have helped companies achieve their goals.
Alexandra Mancuso
Marketing speaker
Initial situation:
Reisebank is primarily known for foreign exchange and currency exchange services. Newly established precious metals branches in Berlin and Munich focus clearly on the sale of precious metals. These branches are to be promoted regionally to an affinity target group. In addition, the goal was to increase nationwide awareness of the online shop.
Solution:
Through a broad channel mix, the precious metals branches were successfully introduced to the defined target groups. Continuous presence across relevant advertising media — including niche formats such as specific cultural media — enables Reisebank to consistently reach new customers and steadily increase traffic both in the precious metals branches and in the online shop.
“With Media!House Direct, we have enjoyed a trusting and successful collaboration in online and direct marketing for many years […]. The combination of experience, innovative strength, and a strong understanding of our requirements makes Media!House Direct an important partner in our marketing strategy.”
Oliver Mumm
Head of Marketing & Sales
Initial situation:
The Deutsche Fernsehlotterie, a nationally well-known social lottery, is looking for new channels to acquire new participants. The standard advertising medium is a lottery ticket, which is available in different variations.
Solution:
By expanding the advertising media mix within affinity target groups, we were able to sustainably acquire new participants through both package and magazine inserts. In addition, through standalone emails as a digital counterpart to postal mailings, we also reach digitally affine individuals within the target audience of the Deutsche Fernsehlotterie. Through continuous optimization, we consistently achieve the defined KPI targets.
“Our entire customer acquisition via ads, inserts, mailings, and other special advertising formats in Germany and other countries has been planned, managed, and analysed by the highly motivated Media!House Direct team for many years with outstanding success. The team around Detlef Bopp is distinguished not only by decades of direct marketing experience, but also by extensive media expertise and a broad network in the media and mail-order industries.”
Dr. Nicolas Metz
Managing Director
Initial situation:
In 2017, Galerista launched a new product segment in jewellery. The challenge was to identify suitable advertising channels for a jewellery-affine target audience in order to quickly build a larger customer base at predefined CACs. Galerista entrusted us with all offline channels.
Solution:
Through intensive testing on both the product and media channel level, we were able to quickly identify affinity-driven channels and advertising media that, thanks to continuous optimization, still deliver new customers profitably today. In particular, we use ads as well as address-based mailings and inserts.
“Media!House direct has been a reliable partner in acquiring new customers for our credit card and banking products. Their deep expertise in online marketing, particularly in standalone email campaigns, has been a key driver of our long-standing and successful partnership built on trust. With their strong market insight and professional campaign management, combined with a highly collaborative and pleasant working relationship, they provide an important foundation for our shared success.”
Nikita Magin
Digital Marketing
Initial situation:
Advanzia Bank was looking for an independent and reliable partner for its email marketing channel in order to conserve internal resources and benefit from an agency’s expertise and strategic foresight.
Solution:
By introducing a comprehensive, centralized management approach for the email marketing channel, we were able to reduce customer acquisition costs. At the same time, increasing the marketing budget enabled the channel to scale and led to a significant rise in new customer numbers.
Personal, tailored, independent, and direct — we work hand in hand to develop innovative solutions for your customer acquisition success.
Do you want to kick-start your career with an apprenticeship or a dual study program? At Media!House, you work on real projects from day one, take on responsibility, and develop both professionally and personally. You can expect a strong team and the perfect combination of theory and practice.
Start your future with us now.
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Change is just as much a part of marketing as consistency. Markets evolve, expectations shift, and companies grow with their challenges. For us, 2025 was
After 3.5 years of parental leave, Sarah is back with the team. During this time, a lot has changed — both for her personally and
Starting February 1st, Wolfgang begins a new chapter of his life as a retiree. After 25 years at Media!House Direct, we marked his farewell with
Ready for the next step? Let’s find out together how we can move your project forward.
Book a non-binding introductory call now and get started today!
