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WITH 360° MARKETING CAMPAIGNS

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INDEPENDENT CONSULTING
FOR MEASURABLE SUCCESS

For over 25 years, Media!House Direct has stood for successful customer acquisition and lead generation — across channels, strategically and in a hands-on, practical way.

As an independent agency, we provide 100% objective consulting — with no corporate ties, kickbacks, or in-house media sales. This enables us to develop target-group-focused, response-driven media plans for both B2C and B2B audiences, and to connect online and offline channels into effective 360° campaigns.

Our focus is on our home market Germany, as well as the neighboring countries Austria and Switzerland. In addition, we plan and manage campaigns across Europe — competently, reliably, and with full commitment.

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CAMPAIGN PLANNING:
TO SUCCESS IN 6 STEPS

To begin with, we should clearly define your campaign goal in order to align a concrete planning approach in the next steps, including initial tests and a response forecast.

1. Definition of a campaign objective

The foundation is a clear definition of your campaign objective: Do you want to generate new customers directly? Or are you aiming to generate leads? — Together with you, we define your specific goals at the beginning of the planning process.

2. Identification of your target audience

In the second step, it is important to identify your target audience. Socio-demographic and psychographic characteristics, as well as the behavior of your target audience, are crucial for the further planning of your campaign, especially for the selection of advertising channels.

3. Optimization of the media mix

In the third step, it is about finding an optimized media mix tailored to your goals and target audience. We recommend the appropriate advertising channels, select the relevant advertising media segments, and suggest the most response-strong media.

Whether cross-media, offline only, or online only — we know how individual advertising channels perform for a wide variety of products.

4. Budget planning and test campaigns

It is often useful to run a test campaign first in order to validate key success parameters. In the fourth step, we therefore develop a meaningful test matrix that includes, in particular, offer tests, price tests, creative tests, and concept tests. Based on these results, we can then optimally allocate your budget in the full rollout.

5. Selection of advertising materials

A key factor for campaign success is also the use of the right advertising medium. Ads or inserts, postal mailings or door-to-door deliveries, radio spots or podcast integrations, standalone emails or social media posts — in the fifth step, we also recommend the optimal use of advertising materials for your campaign.

6. Response­forecast

Campaign planning also includes a response forecast for each advertising channel and media outlet. Benefit from our more than 25 years of response experience across all advertising channels! This allows us, in the sixth step, to optimize your campaign towards your CpX even before launch, ensuring the greatest possible success.

HOLISTIC CAMPAIGN MANAGEMENT FOR MAXIMUM PERFORMANCE

After the planning phase, we take over the complete execution of your campaign: booking, production, on-time delivery, and quality control of all advertising materials. Optionally, we also support you in the conception, creation, and production of all required advertising assets.

During the campaign, we continuously optimize the media plan and the deployed advertising materials to maximize budget efficiency and performance.

As your external advisor, we draw on experience from other companies and industries to evaluate and analyse your campaign objectively.

After the campaign ends, a systematic analysis is carried out based on the defined KPIs. The insights gained are directly incorporated into the next campaign — for continuous improvement and measurable success.

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Let's talk!

Curious? Then get in touch with us now! We look forward to hearing from you and will be happy to advise you personally.

Write email
+49 5245 / 84408-20

Detlef Bopp
Managing Director

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