That’s why we’re going for a new look
Change is just as much a part of marketing as consistency. Markets evolve, expectations shift, and companies grow with their challenges. For us, 2025 was
Since 1999, people have been at the heart of what we do — individuals with their own stories, strengths, and perspectives. As a team, we combine ideas, passion, and expertise to develop holistic concepts that enable our clients to grow sustainably through predictable customer acquisition.
Our mission
Media!House Direct stands for successful direct marketing with passion — and a strong focus on efficient 360° marketing. For more than 25 years, our campaigns have been acquiring profitable new customers and generating high-quality leads for our clients’ products.
Our values
Media!House Direct stands for commitment, transparency, reliability, and expertise. We are authentic, fair, independent, and we live and breathe 360° marketing.
Our Team
We all pull in the same direction and are passionate about what we do. Each of us has a specific focus, and together we complement each other: strategists and out-of-the-box thinkers, tone-setters and observers, analog personalities and digital heroes, numbers people and idea generators.
As managing partners of Media!House Direct GmbH, Detlef Bopp and Michael Kuhlmeyer stand for experience, strategic thinking, and a clear mission: to generate new customers for companies and brands in a predictable way — not just in the short term, but sustainably, measurably, and at scale.
Detlef is the driving force behind Media!House Direct and has been continuously part of the management team since the agency was founded in 1999. He has actively shaped the evolution from classic direct marketing to holistic 360° concepts at the forefront.
With his deep understanding of both traditional and modern marketing channels, as well as many years of industry experience, Detlef laid the foundation for our core promise: predictable customer acquisition across all relevant channels.
Michael brings extensive experience in online marketing, lead generation, and digital campaign management to his role as Managing Director. His focus is on smart, data-driven solutions that combine traditional direct marketing approaches with modern digital mechanisms.
His ambition is to think marketing holistically and to use every channel in a way that creates maximum impact.
From strategy to content
Based on your individual corporate values and communication goals, the motivated dialogisch team develops target-group-oriented and innovative communication campaigns built on a tailored communication strategy. This ensures that your messages are placed in a unique, sustainable, and effective way across all relevant channels.
Because: only content that works is content that is worth it.
Our services:
We all pull in the same direction and are passionate about what we do. Each of us has a specific focus, and together we complement one another: strategists and out-of-the-box thinkers, tone-setters and observers, analog personalities and digital heroes, numbers people and idea generators.
Do you want to kick-start your career with an apprenticeship or a dual study program? At Media!House, you work on real projects from day one, take on responsibility, and develop both professionally and personally. You can expect a strong team and the perfect combination of theory and practice.
Start your future with us now.
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Change is just as much a part of marketing as consistency. Markets evolve, expectations shift, and companies grow with their challenges. For us, 2025 was
After 3.5 years of parental leave, Sarah is back with the team. During this time, a lot has changed — both for her personally and
Starting February 1st, Wolfgang begins a new chapter of his life as a retiree. After 25 years at Media!House Direct, we marked his farewell with
