You have a successful product – we bring it to TV! With a tailored commercial, a performance-driven TV strategy, the optimal mix of TV channels, and extension into the digital TV ecosystem via addressable TV (ATV) and connected TV (CTV) – for optimal TV performance.
TV is one of the most reach-strong media channels and can generate a strong boost in responses and sales. We bring your product on air and develop the right strategy – from short direct-response TV spots with high frequency to longer formats for more complex products in suitable home shopping environments. Through clear call-to-action elements such as URLs or hotlines, we directly activate viewers to make a purchase or visit your website, thereby extending engagement across your digital channels.
We create your DRTV planning: we leverage the reach of traditional TV in free-to-air and pay TV and combine it in a data-driven way with digital channels and technologies in connected TV (CTV). Using privacy-compliant tracking methods, we continuously optimize your spots and boost other channels such as social media or your display ads.
We develop the right media strategy, create your media plan for both the test phase and the full rollout, and support you – if needed – in the conception and production of your DRTV spot. The planning includes not only linear channels but also digital opportunities via addressable TV (ATV) and connected TV (CTV) for data-driven, highly targeted audience engagement.
We analyze your campaign on a single-spot basis, optimize airtimes, environments, and channel mix, and progressively scale delivery to larger stations in order to maximize responses and sales. We consistently think 360°: TV builds reach and creates awareness, while digital channels such as social ads and SEA are used in parallel as reminders and conversion drivers.
Boost your performance with DRTV via Media!House direct:
Curious? Then get in touch with us now! We look forward to hearing from you and will be happy to advise you personally.
Detlef Bopp
Managing Director
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