In addition to traditional outdoor advertising such as billboards, digital out-of-home media like city light posters and mobile ads with geo-fencing offer new options for generating traffic through pedestrian tracking or the use of QR codes.
Out-of-home (OoH) includes all advertising measures in public spaces and is one of the most attention-grabbing forms of advertising. From traditional poster advertising to transport advertising and digital screens, OoH offers a wide range of opportunities to reach your target audience in everyday life. In particular, digital out-of-home combines the scale of classic posters with the dynamics of digital media and even enables direct traffic to your website or online shop through QR codes, web links, or beacons.
Digital out-of-home media enable new forms of interaction such as personalized advertising messages, augmented reality, geo-targeting, pedestrian tracking, or QR codes for direct activation of your target audience.
Through precisely locally targeted campaigns, you reach potential customers exactly where they are on the move – for example in the immediate vicinity of your brick-and-mortar competitors – and actively convert them to your offer. Local testing is recommended to validate your offer or creative before scaling your campaign regionally or even nationally.
Out-of-home marketing with Media!House direct guarantees you:
Curious? Then get in touch with us now! We look forward to hearing from you and will be happy to advise you personally.
Detlef Bopp
Managing Director
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