Media!House direct is now part of the international "Virsinda" network - Media!House direct

Media!House direct is now part of the international "Virsinda" network

Networking is the key to successful marketing in foreign markets

Due to the current economic situation in Germany companies faces a variety of challenges, characterised by moderate economic growth, a persistently high inflation rate and continued consumer restraint in purchasing behaviour. Given these circumstances, many companies are considering expanding into foreign markets.

However, successful international expansion requires not only strategic business planning, but also effective marketing and communication measures with which companies can gain the trust of their target groups and build long-term relationships. If no internal human resources are available for this, it is crucial to find the right local partners.

As part of the international Virsinda network, we want to contribute to the export success of our clients by developing successful marketing and communication measures with our specialised agency partners in the respective country. Targeted marketing in foreign markets requires precise knowledge of cultural differences that influence market development and, in particular, the way target groups are addressed, as well as an understanding of local market conditions.

Our network offers companies a comprehensive portfolio of services that contribute to the success of branding, new customer and lead campaigns. Regardless of whether they want to operate in Sweden, the Netherlands, Poland or other European countries, and whether their needs lie in the areas of social media, offline marketing or SEA, for example, they will be advised and supported by one or more specialists in the respective target country.

In this context, Greg Osobka, founder and CEO of Virsinda Group B.V., emphasises the importance of cooperation between the various agencies: Customers in the Virsinda network benefit from the combined expertise of the local partners, some of whom can draw on decades of experience in the respective markets. This joint expertise makes it possible to precisely understand customer needs, clearly position brands and develop customised communication strategies with a precise target group approach.

We are delighted to have laid a further cornerstone for our future agency success through our partnership in this European network.