360° marketing - Media!House direct

360°

marketing


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360° marketing

New customer acquisition and lead generation through 360° marketing

We generate new customers and leads by consistently displaying your offer at the right time and in the right place across all relevant media, touchpoints, devices and platforms.

From high-reach to customised

Achieve your marketing goals with us through the efficient use of target group-affine and responsive advertising channels that support each other – we create the optimum media mix for your product.

The right tools

Our 360° marketing portfolio

Ad marketing

Rely on a classic of direct marketing: adverts with response advertising media / CTA (Call To Action) in high-response advertising media not only generate new customers, but also create awareness and reach for your brand and your product.

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Email marketing

Use one of the most popular communication channels for your new customer acquisition – your advertising directly in the user’s mailbox.

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Insert marketing

Use one of the most eye-catching and therefore most responsive print advertising media for your new customer acquisition – in newspapers & magazines, in parcels & correspondence, as part of household advertising or as part of ambient marketing.

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Performance marketing

Long-term advertising campaigns on CheckOut pages, in advantage worlds and price search engines of well-known companies on a success basis, generate new leads and customers permanently.

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Address marketing

The personalised mailing is still the basis of direct dialogue with your target group. Win new customers by selecting the “correct” address and benefit from mailings with recommendation.

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Address generation

Expand your newsletter base or generate qualified leads through co-registration, co-sponsorship or surveys.

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DRTV

You have a successful product – we bring it to TV! With a precisely tailored spot, a success-oriented TV strategy and the optimal TV station mix for the best TV performance.

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Social media marketing

Place your advertising message in the social networks of your target group. We support you from the creation of the social page to the content to the algorithm-controlled advertising delivery.

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Out of home marketing

In addition to traditional outdoor advertising with posters, digital out of home media such as city light posters and mobile ads with geo-fences offer new options for generating traffic: pedestrian tracking, augmented reality, QR codes.

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Influencer marketing

The right collaborations not only open up new target group potential for your new customer acquisition, but also help you to save costs and thus optimise your budget.
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Audio marketing

Utilise the various facets of audio marketing for high-reach and high-selling campaigns. Increase your web traffic and gain new customers with efficient use of your budget.

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SEA

Be found where users are looking for your products. Search engine advertising is the most efficient pull marketing tool. We develop your SEA strategy and lead your campaign to lasting success in 3 development phases.

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Cooperation marketing

The right collaborations not only open up new target group potential for your new customer acquisition, but also help you to save costs and thus optimise your budget.

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REFERENCES

Selected projects

 

WWF Germany

“As communicators at WWF Germany, we build relationships with people. After all, we can only realise our 1,300 projects worldwide to protect nature and the environment thanks to the support of many citizens in Germany. The convincing approach to these people, the identification of strategic media partnerships, the translation of target group insights into suitable media plans and the design of needs-oriented communication are typical tasks that we have been realising with the team at Media!House direct GmbH for years. The dedicated team offers us speed and experience, flexibility and expertise. At the same time, we experience a fair and cooperative approach to our mission.”

Jochen Krug
Target group strategist

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Advanzia Bank

“The agency Media!House direct is our reliable partner for acquiring new customers for our credit card/bank. Their in-depth expertise in online marketing, especially via standalone emails, has long characterised our successful and trusting collaboration. The comprehensive market overview and professional campaign management coupled with the friendly cooperation are important cornerstones of our joint success.”

Marceline Florczyk
Sales Private Customers


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We consult you free of charge and without obligation

Win new customers and leads with us now!

Have you become curious? – Then get in touch with us now! We look forward to a dialogue with you.


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  • +49 5245 / 84408-0

Print
Marketing

Print-Marketing

Wirtschaftliche Neukundengewinnung mit gedruckten Werbemitteln

Printwerbemittel überzeugen heute mehr denn als responsestarke und damit wirtschaftliche Responsekanäle im Rahmen von Neukundenmaßnahmen. Unsere Mediaplanung basiert neben qualitativen Markt-Media-Studien insbesondere auf unserer über 20-jährigen Responseerfahrung. Wir empfehlen Ihnen, ob Sie Ihre Ziele mit Anzeigen, Beilagen, anderen Ad-Specials wie z.B. Postkartendurchheftern oder postalischen Mailings am Besten erreichen.

Regional, national, international

Alle Werbemittel des Print-Marketings können im Rahmen Ihres Geo-, Filial- oder Regionalmarketings auch räumlich selektiv eingesetzt werden.


Unser Heimatmarkt ist Deutschland – Unser Team ist aber auch in vielen internationalen Märkten zuhause, insbesondere in Europa und Nordamerika.

B2C und B2B

Beratungsqualität und Unabhängigkeit

Durch unser jahrzehntelang gewachsenes Netzwerk im Verlags- und Versandhandelsbereich planen wir sowohl Ihre Endkunden- als auch Ihre Firmenkundenkampagnen zielgruppengenau auf Basis unseres gesamthaften Marktüberblicks über alle Mediengattungen hinweg.


Media!House direct steht für umfassendes Knowhow, hohe Beratungs- und Planungsstandards und Unabhängigkeit von großen Netzwerken oder Anbietern.

Crossmediale Verlängerung und redaktionelle Unterstützung

Sofern möglich und wirtschaftlich sinnvoll, verlängern wir Ihre B2C- oder B2B-Kampagne crossmedial. In enger Abstimmung mit unserem Online-Team empfehlen wir Ihnen die optimale Verlängerung Ihrer Printkampagne in affinen Online-Kanälen.


Darüber hinaus bieten wir Ihnen die Möglichkeit, Ihre Kampagne auch redaktionell in den passenden Printmedien zu unterstützen. In enger Abstimmung mit unseren Kollegen*Innen der dialogisch Kommunikationsagentur erstellen wir auch alle notwendigen Presseinformationen (Pressemappe, Pressetexte).

Erfolgsfaktoren

Erfahrung, Kompetenz und Transparenz

Print-Marketing bei Media!House direct garantiert Ihnen:

Wir beraten Sie unverbindlich und kostenlos

Wann starten Sie Ihre nächste Kampagne zur Leadgenerierung?

Unser Expertenteam aus erfahrenen Marketing Beratern freut sich auf das Gespräch mit Ihnen. Nehmen Sie jetzt unverbindlich Kontakt auf.

Wolfgang Thiele

Offline-Senior-Manager

Jetzt vernetzen!