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Over 25 years of experience
and expertise

Since 1999, people have been at the heart of what we do. People with their own stories, strengths, and perspectives. As a team, we bring together ideas, passion, and expertise to develop holistic concepts that enable our clients to achieve sustainable growth through predictable customer acquisition.

Our Mission

Media!House direct stands for successful direct marketing driven by passion — with a focus on efficient 360° marketing. For more than 25 years, our campaigns have helped generate profitable new customers and high-value leads for our clients’ products.

Our Values

Media!House direct stands for commitment, transparency, reliability, and expertise. We are authentic, fair, independent, and passionate about 360° marketing.

Our Team

We’re all working toward the same goal and are passionate about what we do. Each of us brings our own area of expertise, and together we complement one another: strategists and out-of-the-box thinkers, trendsetters and observers, analog personalities and digital heroes, number crunchers and idea generators.

Experience that delivers

As Managing Directors and shareholders of Media!House direct GmbH, Detlef Bopp and Michael Kuhlmeyer stand for experience, strategic thinking, and a clear mission: to help companies and brands acquire new customers in a predictable way — not just in the short term, but sustainably, measurably, and at scale.
Detlef is the driving force behind Media!House direct and has been part of the agency’s management team continuously since its founding in 1999. He has played a leading role in shaping the evolution from traditional direct marketing to holistic 360° concepts. With his deep understanding of both traditional and modern marketing channels, combined with decades of industry experience, Detlef laid the foundation for our core promise: More customers, predictably, across all relevant channels!
Michael brings his extensive experience in online marketing, lead generation, and digital campaign management to his role as Managing Director. His focus is on smart, data-driven solutions that combine traditional direct marketing approaches with modern digital strategies. His goal: to take a holistic approach to marketing and leverage every channel in a way that delivers maximum impact.
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Our sister agency

Our partner for content that resonates with your target audiences

From Strategy to Content

 

With your individual company values and communication goals in mind, the dedicated dialogisch team develops innovative, target-group-focused communication campaigns based on a tailored communication strategy. This ensures your messages are communicated in a unique, sustainable, and effective way across all relevant channels.

 

Because content only pays off when it makes an impact.

 

The range of services:

  • Consulting & Strategy
  • Editorial & Copywriting
  • Social Media Content
  • PR & Media Relations
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The people behind our success

We’re all working toward the same goal and are passionate about what we do. Each of us brings our own area of expertise, and together we complement one another: strategists and out-of-the-box thinkers, trendsetters and observers, analog personalities and digital heroes, number crunchers and idea gen

Volker Zufall
Senior-Account-Manager
Volker ist unser Spezialist für Print und seit über 25 Jahren in der Branche tätig. Er realisiert Kampagnen mit den Schwerpunkten Adress-, Beilagen-, und Anzeigen-Marketing.
Viola Migula
Junior-Account-Managerin
Viola lebt unseren 360°-Marketing-Ansatz: Mit ihrem Knowhow ist sie in unseren digitalen Channels und im Offline-Marketing zuhause. Auch hat sich zu unserer Expertin für den Schweizer Markt entwickelt.
Susanne Rathjen
Werbebeobachtung
Susanne ist die Herrscherin über unsere Datenbanken! Von der Werbebeobachtung bis zu den Paketbeilagen: Sie sorgt für klare Strukturen und eine saubere Erfassung. Wie viele Magazine bekommen wir eigentlich pro Woche?
Silas Hoffmann Alves
Dualer Student
Silas ist Dualer-Student, wodurch er Kampagnen mit theoretischem Wissen und innovativen Ideen bereichert. Intern bringt er sich projekt- und Kundenübergreifend ein und sorgt mit seiner Flexibilität für reibungslose Abläufe.
Sarah Wecker
Senior Account Managerin
Sarah ist nach ihrem Erziehungsurlaub wieder voll durchgestartet. Neben der aktiven Betreuung ihrer Kunden kümmert sie sich vor allem darum, unser Marktknowhow im Bereich der Paketbeilagen wieder zu vertiefen.
Sabrina Gieseker
Finance
Sabrina aka „Miss Finance“ ist die Herrscherin über unsere Zahlen. Keine Buchung ohne Beleg – und kein Tag ohne ihre eigene Rechenmaschine. Die bedient sich auch absolut sicher und fehlerfrei ohne hinzusehen.
Luisa Tarner
Account-Managerin
Luisa ist nicht nur für ihre Kunden aus den unterschiedlichsten Branchen immer da; als Ausbildungsleiterin ist sie auch für unsere Dualen Studenten und Auszubildenden erste Ansprechpartnerin und Vertrauensperson.
Jonah Aufderheide
Auszubildender
Jonah ist nicht nur als Arminia-Bielefeld-Fan aktiv. Auch seine Ausbildung zieht er mit vollem Engagement durch und unterstützt seine Kollegen:innen mit neuen Ideen und großem Engagement.
Jakob Wolf
Dualer Student
Jakob ist unser erster Dualer Student, der zuvor auch eine Ausbildung bei uns absolviert hat. Neben seinen Kunden liegen ihm Mini-Projekte am Herzen, mit denen er unsere Agentur optisch und inhaltlich auf dem neuesten Stand hält.
Evelyn Hagemeier
Office-Managerin
Die gute Seele unsere Agentur! Evelyn sorgt im Hintergrund dafür, dass alles funktioniert – von der Versorgung mit ausreichend Getränken über die Organisation von Geschäftsreisen bis hin zum Versand unserer Weihnachtskarten!
Volker Zufall
Senior-Account-Manager
Volker is our print specialist and has been working in the industry for more than 25 years. He manages campaigns with a focus on mailing lists, inserts, and advertising.
Viola Migula
Junior-Account-Manager
Viola embodies our 360° marketing approach: with her expertise, she feels equally at home in our digital channels and offline marketing. She has also become our expert for the Swiss market.
Susanne Rathjen
Advertising Monitoring
Susanne is the queen of our databases! From advertising monitoring to package inserts, she ensures clear structures and accurate data management. How many magazines do we actually receive each week?
Silas Hoffmann Alves
Dual Study Student
Silas is a dual study student who brings theoretical knowledge and innovative ideas to our campaigns. Internally, he contributes across projects and clients, using his flexibility to help ensure smooth processes.
Sarah Wecker
Senior Account Manager
After returning from parental leave, Sarah has hit the ground running. In addition to actively managing her clients, she is primarily focused on strengthening and expanding our market expertise in the area of package inserts.
Sabrina Gieseker
Finance
Sabrina aka “Miss Finance” is the queen of our numbers. No entry without a receipt — and no day without her very own calculator. She can operate it with absolute confidence and accuracy, without even looking.
Luisa Tarner
Account-Manager
Luisa is always there for her clients across a wide range of industries. As our Head of Apprenticeship Training, she is also the first point of contact and a trusted advisor for our dual study students and apprentices.
Jonah Aufderheide
Apprentice
Jonah is not only a passionate Arminia Bielefeld fan. He also puts his all into his apprenticeship, supporting his colleagues with fresh ideas and plenty of enthusiasm.
Jakob Wolf
Dual Study Student
Jakob is our first dual study student who previously completed an apprenticeship with us. In addition to managing his clients, he is passionate about mini-projects that help keep our agency visually and conceptually up to date.
Evelyn Hagemeier
Office Manager
The heart and soul of our agency! Evelyn works behind the scenes to make sure everything runs smoothly — from keeping us well stocked with drinks and organizing business trips to sending out our Christmas cards!
Michael Kuhlmeyer
Managing Director
As Managing Director, Michael always keeps an eye on the big picture. His expertise in digital advertising channels, combined with his extensive network, makes him the go-to performance specialist for every campaign.
Detlef Bopp
Managing Director
Detlef is our founder and a true expert on the German publishing and media landscape. His extensive network also opens many doors for our clients. With his many years of campaign experience, he is a valuable sounding board both internally and for our clients.
Julia Schwab
Project Manager New Channels
Julia ensures that all projects run smoothly. With her strong organizational skills, she coordinates schedules, resources, and teams to make sure everything is implemented efficiently and on time.

Join the team!

Ready to kick-start your career with an apprenticeship or dual study program? At Media!House, you’ll be involved in real projects from day one, take on responsibility, and grow both professionally and personally. You can expect a strong team and the perfect combination of theory and practical experience.

 

Start building your future with us today.

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