!

Performance marketing.
All channels.
more customers.

Media!House direct designs, plans and manages your customer acquisition across all relevant channels — data-driven, efficient and continuously optimized. For sustainable growth through a steady stream of qualified new customers.
Advanzia
Brille.de
Fernsehlotterie
Galerista
Reisebank
SKY
WMF
Advanzia
Brille.de
Fernsehlotterie
Galerista
Reisebank
SKY
WMF
Advanzia
Brille.de
Fernsehlotterie
Galerista
Reisebank
SKY
WMF

How we work:
Your success is our goal.

We know what matters: a clear process and results that make a difference. That’s why we start by understanding your goals, develop tailored solutions, and deliver measurable results. These are the three steps of our collaboration:

Understand

Your vision in focus

Our consultation begins with a thorough analysis of your target audience and market conditions. In a detailed conversation, we gain a deep understanding of your vision, mindset, and goals. We use this foundation to develop a tailored strategy for acquiring new customers — both online and offline.

Develop

Strategically plan campaigns and initiatives

Based on this analysis, we develop structured campaigns with clear objectives and measurable KPIs. Every marketing initiative is strategically designed, carefully planned, and precisely tailored to your target audience.

Achieve

Results that deliver

Our campaign management ensures that your marketing initiatives don’t just launch, but are continuously monitored and optimized. From implementation to analysis, we handle every step — delivering scalable results and sustainable growth.

Our Channels

Tailored to your products and goals — for sustainable success.

Email Marketing

Leverage existing, privacy-compliant mailing lists to acquire new customers — putting your advertising directly in your target audience’s inbox.

Insert Marketing

One of the most attention-grabbing advertising formats in the direct marketing mix: inserts in packages, newspapers, and magazines are seen in a comfortable home environment — making them ideal for driving sales and responses.

Checkout Marketing

Long-term advertising campaigns on order confirmation pages of leading companies continuously generate new leads and customers — all on a performance basis!

Advertising

Reach not only the right audience for your product with high-performing advertising formats and optimal ad placements, but also attract high-quality new customers.

Influencer Marketing

Harness the power of influencers to position your brand effectively. With data-driven strategies, we plan and manage campaigns that efficiently reach your target audience and deliver measurable results.

Audio Marketing

Leverage the many facets of audio marketing to create campaigns that drive both reach and sales. It’s particularly effective for regional activations and for increasing your website traffic.

OUR CLIENT SUCCESS STORIES

From strategy to success — discover for yourself how we’ve helped businesses achieve their goals.

“We greatly appreciate the exceptional holistic perspective that the Media House direct team consistently brings to our collaboration. 360° marketing really hits the nail on the head. […] Having access to all advertising channels through Media House direct from a single source, including campaign management, is a fundamental added value for us. It allows us to think holistically together, while also enabling us to focus on specific projects when needed. We call it tailored direct marketing consulting, delivered by a team of creative minds who think strategically and with the customer in mind.”

Alexandra Mancuso
Marketing Manager

Starting point:
Reisebank is primarily known for its foreign currency exchange services. Newly established precious metals branches in Berlin and Munich have a clear focus on precious metals sales. These branches were to be promoted regionally among a relevant target audience with an affinity for precious metals. At the same time, the goal was to increase national awareness of the online shop.

Solution:
Through a broad channel mix, the precious metals branches were successfully established among the defined target audiences. With a continuous presence across relevant media, including niche channels such as specialized cultural media, Reisebank consistently reaches new customers and has steadily increased traffic to both its precious metals branches and online shop.

“Media!House direct has been a trusted and successful partner of ours in online and direct marketing for many years. […] The combination of experience, innovative thinking, and a strong understanding of our requirements makes Media!House direct an important partner in our marketing strategy.”

Oliver Mumm
Head of Marketing & Sales

Starting point:

The Fernsehlotterie is a nationally recognized charity lottery looking for new channels to acquire new players. The standard promotional tool is a lottery ticket, available in various formats.

Solution:

By expanding the media mix across relevant target audiences, we have been able to consistently acquire new players through both package inserts and magazine inserts. And with standalone emails as the digital counterpart to postal mailings, we also reach digitally engaged audiences within the Fernsehlotterie’s target group. Through continuous optimization, we consistently achieve the defined KPIs.

“Our entire new customer acquisition across Germany and other countries — through ads, inserts, mailings, and other special advertising formats — has been planned, managed, and analyzed by the highly motivated team at Media!House direct for many years, with outstanding success. In addition to decades of direct marketing experience, the team led by Detlef Bopp stands out for its extensive media expertise and broad network within the media and mail-order industries.”

Dr. Nicolas Metz
Managing Director

Starting point:

Galerista launched its new jewelry product line in 2017. The challenge was to identify the right advertising channels to reach a jewelry-affine target audience and quickly build a larger customer base while meeting predefined CAC targets. Galerista entrusted us with all offline channels for this purpose.

Solution:

Through extensive testing at both the product and media-channel level, we quickly identified relevant channels and media outlets that, through continuous optimization, have been delivering profitable new customers ever since. Our strategy focuses primarily on advertising, but also includes mailing lists and inserts.

“Media!House direct has been a trusted partner in acquiring new customers for our credit card and banking products. Their extensive expertise in online marketing, particularly in standalone email campaigns, has been a key driver of our long-standing and successful partnership built on trust. Their strong market insight and professional campaign management, combined with a highly collaborative and enjoyable working relationship, provide an important foundation for our shared success.”

Nikita Magin
Digital Marketing

Starting point:
Advanzia Bank was looking for an independent and reliable partner for its email marketing channel — one that could help conserve internal resources while providing the expertise and strategic perspective of an experienced agency.

Solution:
By implementing a comprehensive, centralized management approach for the email marketing channel, we were able to reduce customer acquisition costs. At the same time, increasing the marketing budget enabled us to scale the channel and significantly increase the number of new customers.

Our Team

Personal, tailored, independent and direct! — We work hand in hand to develop innovative solutions for your success in customer acquisition.

Julia Schwab
Projektmanagerin New Channels
Julia sorgt für einen reibungslosen
Ablauf aller Projekte. Mit ihrem Organisationstalent koordiniert sie Termine, Ressourcen und Teams, um sicherzustellen, dass alles effizient und pünktlich umgesetzt wird.
Detlef Bopp
Geschäftsführer
Detlef ist unser Gründer und absoluter Kenner der deutschen Verlags- und Medienszene Dies öffnet auch unseren Kunden viele Türen. Durch seine langjährigen Kampagnenerfahrungen ist er intern und extern ein wertvoller Sparringspartner.
Michael Kuhlmeyer
Geschäftsführer
Michael behält als Geschäftsführer stehts den Überblick. Sein Expertenwissen in den digitalen Werbewegen macht ihn in Kombi mit seinem umfassenden Netzwerk zum Performance-Spezialisten für jede Kampagne.
Volker Zufall
Senior-Account-Manager
Volker ist unser Spezialist für Print und seit über 25 Jahren in der Branche tätig. Er realisiert Kampagnen mit den Schwerpunkten Adress-, Beilagen-, und Anzeigen-Marketing.

Join the team!

Ready to kick-start your career with an apprenticeship or dual study program? At Media!House, you’ll be involved in real projects from day one, take on responsibility, and grow both professionally and personally. You can expect a strong team and the perfect combination of theory and practical experience.

 

Start building your future with us today.

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DARE TO!

Ready for the next step? Let’s find out together how we can move your project forward.

Schedule a no-obligation introductory call today and get started!

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