In addition to traditional outdoor advertising through billboards and posters, digital out-of-home media such as City Light Posters and mobile ads with geofencing offer new opportunities to generate traffic through pedestrian tracking or the use of QR codes.
Out-of-Home (OoH) includes all forms of advertising in public spaces and is one of the most attention-grabbing forms of advertising. From traditional billboard advertising and transit advertising to digital screens, OoH offers a wide range of opportunities to reach your target audience in their everyday lives. Digital Out-of-Home in particular combines the scale of traditional billboards with the dynamic capabilities of digital media. QR codes, web links and beacons can even drive traffic directly to your website or online shop.
Our media plans include the right advertising formats and placements for your target audience, with a particular focus on the opportunities offered by Digital Out-of-Home to increase attention, web traffic and response rates. Before a full rollout, messages can be tested in detail at a local or regional level.
Digital Out-of-Home media enable new forms of interaction, including personalized advertising messages, augmented reality, geo-targeting, pedestrian tracking and QR codes that directly activate your target audience.
Precisely targeted local campaigns allow you to reach potential customers exactly where they are – for example, in the immediate vicinity of your brick-and-mortar competitors – and specifically attract them to your offer.
Local testing is recommended to evaluate your offer or creative before rolling out your campaign on a wider regional or even national scale
Out-of-Home Marketing with Media!House direct offers you:
Curious to learn more? Get in touch with us today! We look forward to hearing from you and providing you with personal advice.
Detlef Bopp
Managing Director
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